Why your business is being held back

Many small businesses rely on outdated or DIY solutions that aren’t tailored for them specifically. 
The combination of a website, eCommerce, CRM and loyalty programme are often priced for big brands with deep pockets, meaning you could have limited visibility, low customer retention and overall growth.

Here are the most common pain points we see small businesses typically face when it comes to growing their business online:

Getting started

• Getting what you want, not what you need
  A lot of small businesses will start with a DIY effort – a SquareSpace or Shopify site that ultimately will be off the peg and not be focussed on their requirements (or, more often than not, based on their customers requirements). If your online presence isn’t designed specifically for you, you’ll only get so far – it’s a good job we get to know you (and your customers) inside and out to ensure you get the right website for your business.

• High upfront costs & unclear pricing
  It’s nigh on impossible to get enterprise-level websites without enterprise prices. Rarely will you get the up-front thinking informing the design and development of a solution that’s just right for you. We’ve made it our mission to provide affordable packages built for small business budgets, offering clear, fixed pricing. What you see is what you pay – no nasty surprises.

• Slow turnaround times
  Small businesses often find themselves working with outfits that can either handle only one project at a time or are placed at the back of the queue with larger ones. Tiny Spark is set up to launch faster, so you can sell sooner, getting you online and trading in weeks, not months.

• Overly complex process
  Do small businesses really care about sprints, schedules and resource availability. We often work with small teams or direct with business owners who need a no hassle, stress-free experience. This is where our mantra of Happy Tech comes in – we handle the complicated stuff, keeping our customers in the loop and involved, but keeping things simple – no jargon, no complicated spreadsheets or processes, just straightforward solutions.

Getting seen

• No integration with key systems
  Having a website and a mailing list and social posts and even a loyalty programme and not having them talk to each other, providing a seamless experience both for your customers and your business is bonkers. Your website simply can’t sit in isolation – we connect the dots to ensure you’re set up for success from day one.

• Driving traffic
  You can have the best website in the world, but if you don’t know how to attract visitors through CRM, SEO, social media, or paid ads, you’ll struggle to gain traction and meet your targets. We help plan a year’s worth of comms across the most relevant channels to help guide when and how you communicate with your customers.

Getting results

• Poor ROI focus
  Most small businesses owners don’t know what success should look like for them when it comes to their online presence. There’s the obvious conversion rate metrics, but growth isn’t just measured by sales. We plan with you what success looks like, setting KPIs centred around growth.

• Limited support
  Once the website is live, businesses can feel abandoned without training or ongoing guidance on how to get results. We’re with you for as long as you need us. We don’t throw it over the fence and leave you to it, priding ourselves on big agency expertise, with small agency care and consideration.

• Scaling & adapting
  They struggle to add new features (like eCommerce, loyalty, bookings or other functionality that can improve engagement) as the business evolves, meaning you’re potentially not fleet of foot in meeting your customers needs. We love constant learning, using data to guide decisions alongside the most important factor: listening to your customers.